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Roblox Corp intends to go public through a direct listing instead of an initial public

Roblox, the online gaming sensation that rightfully earned its name as a ‘shelter-in-place’ for millions of kids during the pandemic, filed for an IPO on last month. The consumer internet company is joining a herd of tech companies that are aiming to go public before the end of the year.

Roblox Corp. intends to go public through a direct listing instead of an initial public offering as it earlier planned.

The online gaming company announced the switch on Wednesday, confirming an earlier Bloomberg report. Roblox also said that it raised $520 million through a series H private placement that valued it at $29.5 billion, according to a separate statement. The round was led by Altimeter Capital and Dragoneer Investment Group.

So instead of using its IPO to raise cash, sometime in "early February" Roblox will simply allow the people who currently own its shares to begin selling them to the public -- at whatever price the market will bear. In total, 196.7 million "Class A" shares of Roblox may be up for grabs. Because these are existing shares being sold by people who already own them, though, Roblox itself "will not receive any proceeds from the sale."

Airbnb shares more than doubled in price on their first day of trading, and DoorDash did nearly as well, rising 86%. If you're an investor, that probably sounds like a good thing and has you excited at the prospect of enjoying a huge Roblox IPO this month -- but Roblox had a different reaction.

After seeing the huge difference between the prices Airbnb and DoorDash got for their shares, and the value received by the investors who owned them at the end of the day, Roblox management seems to have concluded it would leave too much money on the table if it IPO'ed at the anticipated $8 billion valuation.

Earlier this year, Roblox raised $150 million from venture capital investors including Andreessen Horowitz. The Series G brought Roblox’s valuation to more than $4 billion. Some of the largest shareholders of Roblox are Altos Ventures, First Round Capital, Index Ventures, Meritech Capital Partners, and Tiger Global Management.

The funding will allow Roblox to go public without having to raise capital in an IPO. While the U.S. Securities and Exchange Commission has approved a New York Stock Exchange proposal to allow companies to raise capital in a hybrid type of direct listing, no company has tested that model yet.

How does a direct listing work in practice?
Ultimately, "the opening public price of our common stock on the NYSE will be determined by buy and sell orders collected by the NYSE from broker-dealers," says Roblox, and will be set by a "designated market maker" working in consultation with Roblox's financial advisors Goldman Sachs and Morgan Stanley in the minutes before trading begins.

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